These products are wonderful. Not only can I feel good about using them on my skin, since they are made of the most natural ingredients, but I can also support a hard-working lady at the same time! Win win. I have the Argan oil lip repair, the pumpkin pulp soothing fruit mask, and the purify gel facial cleanser.
— Heidi P.

This is the place for health-conscious women who are done with toxic beauty products and are ready to embrace safer, natural alternatives for their skin and body.  

Before I was a skincare formulator and business owner, I was a product junkie, constantly jumping from one skincare brand to the next, desperately searching for something that would finally work for my sensitive, problematic skin. I spent countless hours trying every product under the sun, only to find that many of them left my skin irritated or worsened my condition. I was frustrated, overwhelmed, and disheartened — none of the products I tried lived up to their promises.

It wasn't until I began researching a more natural approach to healthy-looking skin — driven by my desire to become a mother and clean up my routine — that I realized I could make a difference in how I treated my skin. I understood the importance of feeding our bodies healthy, wholesome foods, and it dawned on me that our skin deserves the same care and nourishment. That was the turning point: I started formulating my own products, and the results were transformative.

Now, I am here to help other women make safe, effective, toxin-free choices for their skincare and body care needs— with the purpose of empowering you to feel confident and nourished in your own skin. Because I know that you too can achieve glowing, healthy skin without the overwhelm or harmful ingredients. You just need the right tools, the right products, and the right support, and that’s exactly what I’m here to provide.

In hopes of educating other women simplify making healthier product choices, Avapure offers educational resources in a private Facebook Community. Reading labels and understanding ingredients can be overwhelming. Green Beauty and Beyond provides a safe space for women to embark on this journey together. You can find ingredient information, free resources for safe swaps, essential oil safety and trainings for those that want to dive deeper into these topics. We also share recipes, mindset and other fun tidbits that busy women can relate to.